louie Learning: Pardot

The CRM tool that your competitors love because it makes B2B marketing a breeze!
Sales Cloud
What is Pardot?
Pardot, now known as Salesforce Marketing Cloud Account Engagement (AE), is a marketing automation platform that allows businesses to easily find clients that are most likely to convert. From small to medium to large businesses, AE is perfect for all types of companies aimed at growing their company. If you want to intelligently communicate with your potential clients, from the very first interaction right through to conversion, and beyond, then AE is the right tool for you.
Pardot, as it was known at the time, was launched as a marketing automation software way back in 2007. Ever since then the product has seen significant growth, particularly after an acquisition by Exact Target in 2012, and even more so just one year later when Salesforce purchased both. Today, after years of research and investment, AE is a best-in-class, primarily B2B marketing tool, that is moving deeper into the artificial intelligence (AI), attribution, and engagement insights fields.
Why use Pardot?
If one or more of these topics sound familiar, send us an email or submit our Contact Us form to learn more about how we can help:
Our setup of your Pardot
If you choose louie inc for your installation we shall include, but not limit to, the following categories. Add ons to this core integration are available upon request.
Web forms
Email templates
Dynamic lists
Landing pages
Roles and permissions
Tracker domains
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