What is Marketing Cloud?
Salesforce Marketing Cloud Engagement (SFMC) is a digital marketing platform that combines all your traditional marketing channels in one place. SFMC is the perfect tool to help you automate marketing efforts across your email, social media, mobile app, SMS, and website channels. If you are looking to deliver the right message to the right customer at the right time – aka, lifecycle marketing – then look no further than SFMC.
Well, SFMC has come a long way since the early 2000s. At the turn of the millennium, it was known as "Exact Target", and had a much smaller footprint in terms of product functionality. Yet, with much investment in the right resources, Salesforce turned an early yet progressive mass email marketing tool into a best-in-class platform aimed at personalizing, enhancing and automating across the entire subscriber experience.
At louie inc, have the know-how and experience that our clients deserve in order to implement, setup or manage your business' Marketing Cloud. For example, our company recently designed and implemented a 15-touchpoint lifecycle program in Journey Builder that delivers five emails a week to each of the client's opted-in subscribers. That's over 20 million emails a week passing smoothly through one of our journeys! And let's add to that - we also specialize in connecting real-time content (abandoned cart or browse API, website engagement trigger, etc.) to our client's platforms.